1. Introduction
West China Travel ("we," "our," or "us") operates the website gowesternchina.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
2. Information We Collect
We may collect information about you in various ways:
Personal Data
When you register for an account, subscribe to our services, or contact us, we may collect:
- Name and email address
- Payment information (processed securely via Stripe)
- Communication preferences
- Trip planning details you provide
Automatically Collected Data
When you visit our website, we automatically collect:
- IP address and browser type
- Pages visited and time spent
- Referring website
- Device information
3. How We Use Your Information
We use the information we collect to:
- Provide and maintain our services
- Process transactions and send related information
- Send promotional communications (with your consent)
- Respond to your inquiries and support requests
- Improve our website and services
- Comply with legal obligations
4. Cookies and Tracking
We use cookies and similar tracking technologies to track activity on our website and hold certain information. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent.
We use:
- Essential cookies for website functionality
- Analytics cookies (Google Analytics) to understand usage
- Marketing cookies (Google Tag Manager) for advertising
5. Third-Party Services
We use the following third-party services:
- Clerk - Authentication and user management
- Stripe - Secure payment processing
- Sanity - Content management
- Cloudflare - Website hosting, CDN, and security
- Google Analytics - Website analytics
Each of these services has their own privacy policy governing their use of your data.
6. Data Security
We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
8. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing of your data
- Request data portability
- Withdraw consent at any time
To exercise these rights, please contact us at [email protected].
9. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us:
- Email: [email protected]
- Website: gowesternchina.com/contact