The Centennial Gold Street: Chunxi Road and the Fashion Pulse of Chengdu

The "Centennial Gold Street" of the Southwest

1.Located in the heart of the Jinjiang: District in Chengdu, Chunxi Road (Chunxi Lu) is the city's most iconic commercial pedestrian street, often hailed as the "Centennial Gold Street" and "Chengdu's Fashion First Street." It serves as the vibrant commercial soul of the city, comparable to Wangfujing in Beijing or Nanjing Road in Shanghai. Covering a core area of about 1 square kilometer, this bustling district is a dazzling fusion of century-old history and cutting-edge modernity. Here, traditional Sichuan culture meets international luxury, creating a unique atmosphere where the laid-back lifestyle of the "Land of Abundance" intersects with the fast-paced rhythm of a modern metropolis. Whether you are a fashionista, a foodie, or a history buff, Chunxi Road offers a sensory feast of neon lights, spicy aromas, and the ceaseless energy of Chengdu's youth.

From Salt Market to Fashion Capital

2.The history of Chunxi: Road traces back to the Qing Dynasty (around the 1880s), when it was known as "Yanshikou" (Salt Market Crossing), a bustling hub for the salt trade. In 1924, the warlord Yang Sen, who was presiding over Chengdu, initiated a modernization project to beautify the city. He renamed the area "Chunxi Road," a name derived from a line in the Taoist classic Tao Te Ching: "Everyone is merry as if enjoying a grand feast, as if ascending a spring terrace" (Zhongren xixi, ru deng chuntai). This name symbolizes prosperity and joy. During the Republic of China era, it reached a peak of prosperity, attracting literati and merchants alike. Today, you can still find the Yanshikou Historical Photo Wall in the middle of the road, which silently narrates the transformation of this area from a salt trading post to a modern commercial empire.

The Climbing Panda and Modern Landmarks

In the 21st century, Chunxi Road has evolved into a world-class shopping destination, anchored by two massive landmarks: Chengdu IFS (International Finance Square) and Sino-Ocean Taikoo Li. The most photographed icon here is the giant "Climbing Panda" sculpture hanging off the wall of the IFS building. This massive art installation has become a symbol of modern Chengdu, looking down upon the bustling street below. Just across the street lies Taikoo Li, an open-air shopping complex that masterfully blends traditional Sichuan architectural styles with modern glass facades. Centered around the thousand-year-old Daci Temple, Taikoo Li offers a unique "Fast City, Slow Life" experience where you can shop for Gucci and Hermès just steps away from a serene Buddhist sanctuary. The contrast between the ancient temple's red walls and the sleek storefronts creates a visual dialogue between the past and the future.

A Paradise for Foodies and "Da Wang"

Chunxi Road is also the birthplace of many famous Chengdu snacks. It is home to time-honored brands (Laozihao) such as Long Chaoshou (Wonton), Zhong Dumplings (Zhong Shuijiao), and Lai Tangyuan (Glutinous Rice Balls). A visit here is not complete without tasting a bowl of spicy Dan Dan Noodles or the savory Husband and Wife Lung Slices (Fuqi Feipian). Beyond food, the street is famous for the local culture of "Da Wang" (People Watching). Known for its high concentration of fashionable locals and beauties, Chunxi Road is considered the best place in the city to observe street fashion and the vibrant lifestyle of Chengdu's youth. As night falls, the street lights up with 3D screens and neon signs, transforming into a sleepless hub of entertainment, street performances, and night markets.